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TRACKLIGHT INSIGHTS
Bringing Consumer Insights in Simple parlance!
Expertise
25+ years of experience in consumer insights and data-driven decision making.
Approach
A qualitative view to uncover latent opportunities and solve complex business challenges.
Values
Dedicated to helping clients achieve sustainable growth through actionable insights.
A lens not just on consumer behaviour but the real drivers behind it.
What are the expectations and aspirations of consumers? How do family bonds influence consumer behaviour? How is culture playing a role in defining Consumerism? Where is Indian Consumerism headed? What role does faith and religion play in cuing consumerist culture. What are the different trends at play in the myriad cultural fabric of India? Why are home parties becoming the new norm? What does this spell for the real estate sector?
Consumer acts in the backdrop of culture, religion, family fabric and career aspirations. Decoding behaviour with a holistic understanding is key to providing actionable and accurate insights.
Senior Consumerism is coming of age in India. What is at the core of the last mile culture? How can brands leverage this?
Senior Consumerism is coming of age in India. What is at the core of the last mile culture? How can brands leverage this?
Family travels have replaced 'Nani' house vacations. Family travels seen to bring in more excitement and fun. Generation Alpha not satiated with the traditional family visits. Family travel is becoming the new norm.
Free play and 'gully' cricket giving way to structured sports. Is it a selfie driven culture or is it emerging from infrastructural constraints? Does India need playgrounds for children?
Free play and 'gully' cricket giving way to structured sports. Is it a selfie driven culture or is it emerging from infrastructural constraints? Does India need playgrounds for children?
With increase in empty nesters in India, could regional clubs and couple activities be the next big lodestone?
With increase in empty nesters in India, could regional clubs and couple activities be the next big lodestone?
Why has opulence become the new celebration. Self-worth is being defined by a projected Imagery. How are the developed countries different? What consumer need lies behind the big fat Indian weddings.
Why has opulence become the new celebration. Self-worth is being defined by a projected Imagery. How are the developed countries different? What consumer need lies behind the big fat Indian weddings.
How far will rural India be from these Urban trends? Is the fabric of rural India changing altogether? Social Media has brought the two worlds closer but are there any synergies for brands?
How far will rural India be from these Urban trends? Is the fabric of rural India changing altogether? Social Media has brought the two worlds closer but are there any synergies for brands?
Consumer obsession with picture perfection. Have we become less tolerant to mediocracy? What is behind the selfie culture and FOMO obsessions. What do these trends mean for Gen Z and Alpha consumers?
Some questions we ask, some questions we answer. A house of research and thinking. Bringing out the deeper insights that can change the way consumers perceive your brand. Reach out to anjalirastogi@tracklightinsights.com or simeranseth@tracklightinsights.com
Our Services
Our Services
Qualitative Insights : In-depth analysis of target audiences to uncover emerging trends and opportunities. Comprehensive studies to assess market potential, competition, and customer needs.
Qualitative- Surveys : Leveraging indicative data to drive insights and make informed, strategic business decisions.
Consulting : Tailored recommendations and support to achieve your growth objectives and provide a road map for brand growth.
Type of Studies
Type of Studies
Exploratory studies & UI/UX
Profiling, Segmentation, Brand Equity, New Product Development, Usage and Attitude, Design and strategic workshops, Design & Social Research
Diagnostic Studies
Trigger & Barrier, Customer and Trade Satisfaction, User Experience, Brand Track
Communication Evaluation
Advertising & Concept Test (Idea screening/Story evaluation/ Animatics), Product Tests, Prototype testing
Integrated studies
Integrating the qualitative findings and insights with existing client data, Quantitative, Analytics and, Data Science numbers
Some of our Clients
Some of our Clients
Google, Amazon, British High Commission, Godrej, Ipsos, Mondelez, Nielsen, Kantar, Facebook, Twitter, Hike, Akzo Noble, Hero, Dabur, Pepsi, Orient, Nestle, Airtel, Vodafone, Aviva, Whirlpool , Samsung, Tencent, TATA Motors, Tata Global Beverages, Unicharm
Client Testimonial of the month- "Anjali and Simeran enjoy their work, their passion reflects in the level of insights they bring on board. It was a pleasure working with them. Wish them success"
ANJALI RASTOGI
Partner & Senior Consultant- Tracklight Insights
Previous Roles: Project Director (IMRB). Senior Consultant (PQR, Nielsen, Kadence, Karvy Insights).
Previous Roles: Project Director (IMRB). Senior Consultant (PQR, Nielsen, Kadence, Karvy Insights).
Expertise : Social and Rural Research, Pharma, Food & Beverages.
Background: Masters in Business Economics from Delhi University. Undergraduate studies from Lady Sri Ram College (LSR), Delhi University.
Anjalirastogi@tracklightinsights.com
SIMERAN SETH
Partner & Senior Consultant- Tracklight Insights
Previous Roles: Associate Vice President- Karvy Insights. Associate Director- Nielsen.
Previous Roles: Associate Vice President- Karvy Insights. Associate Director- Nielsen.
Expertise : UI/UX, Durables, FMCG, Finance, Telecom, Media, Auto.
Background: Communication Management from Symbiosis, Pune. Undergraduate studies from Lady Sri Ram College (LSR), Delhi University.
simeranseth@tracklightinsights.com
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